1. Research & Find Your Target Audience
Use your customer data to understand your audience. Find out what they do for work,
their age, and their interests. By learning more about your target audience, you can
more easily identify what types of things they’ll likely search for and include those
keywords in your advertisements and on your website.  

2. Use Blogs to Attract Website Visitors
Using blogs is a good way to establish credibility and position for you and your company
to be seen as a thought leader. It generates traffic, helping you reach more customers.

3. Enhance and Optimize Your Email Strategy
While you want to be careful not to send too many emails, and bother your customers.
However, you do want to send enough to stay on their minds and keep and customers
engaged. Providing prospects and customers with valuable information or resources will
help you boost revenue.

4. Do What Works, Double Down, and Try Something New
Take a step back, review past marketing and use the data to identify what worked. Then
as the business grows, double-down on those strategies that have worked and then try new
avenues to help generate new leads.

5. Invest in Paid Advertising
Today, many advertising methods offer flexible budgets, allowing you to experiment to
learn what works best for your business. Combining multiple advertising formats is a
great way to get more out of your investment. For example, for EMITRADIO Ads, the
most significant advertising investments are broadcast radio and web banners using
your research data, marketing, and our platform we were able to work together to bring in
more leads and customers for you.

6. Engage Your Customers on Social Media
Make sure you have a social media presence. It’s a great way to discover and engage
with your customers. It truly can impact your revenue directly.

7. Experimenting With Audio Content
Audio content allows a more intimate relationship with your customers, than other
marketing methods. Because of this, many small businesses are investing in internet -
radio and launching podcasts, allowing them to speak directly to their customers.